In advance of the 32nd annual NAMM TEC Awards, being held Saturday, January 21 in Anaheim, Universal Audio has been nominated twice;
1) COMPUTER AUDIO HARDWARE Universal Audio Apollo Twin USB Interface
2) SIGNAL PROCESSING SOFTWARE (EFFECTS) Universal Audio Fender ’55 Tweed Deluxe Plug-In
As Answered from Harris Barnard, UA Public Relations & Social Media
Tell us a bit about the Apollo line and why it was important to make the Apollo Twin in this smaller form factor?
Nothing better represents the merging of UA’s analog heritage and groundbreaking digital designs than the award-winning Apollo audio interface. Introduced in 2012, Apollo has become the new worldwide standard for professional music production, and has been used to record breakthrough albums by artists such as Kendrick Lamar, Coldplay, Dr. Dre, Brad Paisley, and many more. Apollo Twin was designed to bring the same world class conversion and low latency tracking capabilities of UA’s award-winning line of Apollo rackmount interfaces to the desktop and mobile studio.
I can tell you first hand that there are a lot of beatmakers and voice over artists out there that swear by the Apollo Twin. Why do you think this product resonates with those markets?
Apollo Twin is not only portable, compact, and lightweight, but it’s an extremely powerful tool — giving you an entire recording studio in one desktop interface. We could see our realtime processing being of great value to voice over artists, as they can monitor their voice with realtime compression and EQ with plug-ins like the LA-2A, Manley VOXBOX, and more. Beatmakers have access to a wide range of sonic tools to help them craft their signature sound.
What do you think the future of Apollo Twin looks like?
The future is here! Apollo Twin Thunderbolt is now compatible on both Mac and Windows operating systems. In addition, Apollo Twin USB is also offered for PC users. Lastly, there are always new plug-ins on the UAD platform horizon, so Twin owners always have a wide arrange of sonic options for their projects.
Are there limitations or advantages that the Apollo Twin has in terms of the UAD plug-ins and emulations? In other words, what limitations or advantages are there for Apollo Twin users in comparison to Apollo 8 users?
It’s not so much a question of limitations, yet more a matter of preference. If you are only needing a few preamps, or have your own that you want to connect via Apollo Twin’s ADAT I/O, the Twin might be a good option. If you’re looking to be more of a UAD Plug-In power user, you may need more DSP and I/O, and the Apollo Rackmount interfaces might be what you’re looking for.
About NAMM TEC Awards
Presented annually by the NAMM Foundation at The NAMM Show, the NAMM TEC Awards recognizes the individuals, companies and technical innovations behind the sound of recordings, live performances, films, television, video games and other media. Award categories span 25 Technical Achievement Categories and 8 Creative Achievement Categories. Two new categories were added this year, Audio Education Technology, and DJ Production Technology.