In celebration of Bob Moog’s spirit of innovation and creative experimentation, Moog has opened a Synthesizer Residency inside of Rough Trade NYC at 64 N 9th Street in Brooklyn for the month of March. The installation is free and open to the public from 11am to 11pm daily March 5th through March 29th.
For 25 days in March, Rough Trade NY is housing the world’s largest modern Moog installation as a mile-marker on the road to Moogfest, and Moog invites all artists in the area to stop by and utilize the space for experimentation and discovery. The residency serves as a physical manifestation of the intersection of music, art and technology, and it is meant to be used as an artist’s resource. Although it is free to the public, this is no museum exhibit- visitors are encouraged to interact, engage and experiment with the analog electronics. All are welcome to craft sound as well as bring a recording device to sample the instruments.
Stephen Godfroy, Co-Owner of Rough Trade, says of the installation “With our shared love of musical experimentation and innovation, Moog are perfect bedfellows for us. Being able to create and host world-class experiences like this is precisely what Rough Trade NYC is all about; is precisely why New York can safely claim to have the most exciting record store on the planet.”
All instruments in the installation were hand built in Asheville, NC at the Moog factory. Throughout the installation, Moog employees will be on hand at Rough Trade NYC to assist artists with the gear.
The installation includes a producers station, drone towers, 10 voice polyphonic analog synth, 6 voice Minimoog drum synth, and over 50 analog effects boxes.
The opening night of the installation was curated by Tom Tom Magazine and included this line-up of NYC’s finest female musicians: Lauren Flax, Maria Chavez, Suzi Analogue, Chloe Saavedra, Shiori Takenoshita, Leah Lazonick, Gabriela Jimeno, Lauren Camarato, Maia Macdonald, Alanna Nuala, Heidi Garton and FonLin Nyeu.
Sound experiments will continue to take place throughout the duration of the installation with various artists performing, and schedules will be announced shortly. Tom Tom Magazine will continue their curation on March 20th with a performance by Kiran Gandhi of M.I.A. and at a later date Anna Barie of These Are Powers.
One free ticket to Moogfest, the innovative festival taking place in Asheville NC April 23-27, will be given away every day of the installation.
Moog Music is the leading producer of analog synthesizers in the world. The company and its customers carry on the legacy of its founder, electronic musical instrument pioneer, Dr. Bob Moog. All of Moog’s instruments are hand built in its factory on the edge of downtown Asheville, NC.
Since 2003, Moogfest has been a gathering for the musicians that worked closerly with Bob and his instruments. In 2014, Moogfest is amplifying its vision and becoming a 5-Day event dedicated to the synthesis of technology, are and music. Moogfest honors the inventiveness of Bob Moog and the legacy of the analog synth with an experimental line up of daytime conference programming and landmark nightly performances. Moogfest takes place April 23-27th, 2014 in downtown Ashevlle, NC.
About Rough Trade NYC:
Rough Trade NYC opened on November 25th 2013, becoming the newest and largest Rough Trade (www.roughtrade.com) store. Formerly a Williamsburg warehouse space, Rough Trade NYC is a 15k sqft music celebration, cleverly reusing old shipping containers to create the various interior spaces. Featuring an exhibition room, cafe, #TheGuardianGreenRoom, Main Drag music, ping-pong tables, and live performance room with bar, the store is quite unlike any other, providing music lovers a place to hang out, as much as a place to discover and purchase the very best new music.